Tag: local seo (page 1 of 1)

December 1, 2021

Benefits of Using Google My Business App for Local SEO

One of the most important tools for boosting your local SEO is the Google My Business app. Not only does it improve your online presence, but it also helps engage new clients on the internet. The app is very easy to manage, and the interface is very intuitive. Thanks to the mobile app, you can immediately update business information, no matter where you are. One of the best things about using the Google My Business App for local SEO is that you get to enjoy the benefits right away. There is no need to wait and hope for the best. Let’s see what the Google My Business app is and what benefits you can expect.

The Google My Business app is changing the SEO game for the better

Before launching your website, you want to make sure that all of the technical SEO is ready to go. There are many various apps to help with this process, and the Google My Business app is one of the best. This is an extension to Google’s business listing.

A required step before you can use the app

In order to use it, you first need to create an account and claim your business. To do this, you will need to use the desktop version. Another important thing is to have your listing verified. This step will boost the authority and credibility of your website.

The process of claiming your business is pretty straightforward. Once you find your business, you just need to select the “Own this business?” option and verify the ownership. Depending on the option you pick, you will either receive a PIN or an automated phone call.

After you complete this procedure, you can download and use the app.

What can you do with the Google My Business app?

The primary purpose of this app is to help you manage your business online. You can update business details, Google Maps, and help clients locate you more easily.

Mobile-only benefits

Before we go into the app’s benefits in more detail, keep in mind that some of these features are only available through the mobile app. One of the examples is the accessibility option for vision-impaired users. Furthermore, you cannot see your followers if you are on the desktop version.

User-friendly features of the Google My Business app

Here is where things become more interesting. One of the reasons why you need Google My Business is to increase your customer base through SEO. The mobile app helps in many ways by providing you with these fantastic features:

You can answer any questions or messages from your clients;
Manage how customers see your company on Google Maps and Google Search;
Discover how customers find out about your business and how they interact with your company using Google;
Manage complete updates about your business, special events, or special offers for your clients.

These simple features will really improve your satisfaction with Google My Business. Not only that, but they will make the entire management process quick and easy.

The biggest benefit of the Google My Business app – improved local SEO!

Local SEO should be your number one focus. Before you can expand your business, you need to become the best in your area. That’s why Google My Business exists.

To grow your local customer base, you also need to boost your business’s presence online. One of the best things to do is use citations, as they integrate with Google My Business phenomenally. They are mentions of your NAP information (business name, address, and phone number) all across the web. The team behind AZ Citation Services argues that combining citations and Google My Business is the right way to advertise your business online.

Let customers review your business

Another massive benefit of using Google My Business is that customers can leave a review. The best way to advertise your company is through customer testimonials.

Use the mobile app to monitor customer reviews, and say a few words of gratitude. If you received a bad review, immediately respond to remedy the problem.

Put your business on the map

One way in which customers look for what they need is by using Google Maps. Since they are a part of Google My Business strategy, this is an excellent opportunity. There is no better approach if you wish to turn online visitors into paying customers.

A person using Google Maps on a mobile device.

Google Maps play a crucial part for people worldwide. You need your business there.

Communication is key

We already mentioned how the mobile app allows you to respond to your clients quickly. This is probably the best feature you can use. We also spoke about responding to customer reviews. Understand the core features of communicating with customers via the app, and use them whenever you can.

Google My Business listing is free of charge

When people start using various tools for SEO, they usually spend a lot of money. You constantly need to spend time calculating return on investment on SEO efforts, only to make sure you are not overspending.

Well, there is no reason to fear spending too much money on this. Google My Business listing is free of charge. There is really no better way to show how important this strategy is. It is a free way to expose your business to a large group of interested customers.

Using the Google My Business app will substantially help your business

GMB application is a versatile and free tool that substantially boosts your SEO. It is the tool of the future. Furthermore, using the Google My Business app will help with the local search engine optimization. This is probably the most important thing to understand. Get to know the app as much as you can and experiment with it. It is a rare chance to get something for free and increase the profit as a result. With that in mind, start with Google My Business today. Best of luck in your future endeavors!

May 19, 2021

Step-by-step SEO guide for 2021

When we talk about search engine optimization, it all comes down to creating an effective SEO strategy. The approach you take will directly influence the outcome. Now that online businesses profit the most, it is even more important to do this the right way. With that in mind, here is a helpful step-by-step SEO guide for 2021.

Coming up with a good SEO strategy

Doing SEO is more complex than you would initially think. If you don’t have a good strategic approach, you won’t be able to accomplish much. First, you need to create a solid plan about what you are trying to achieve. Then, you need to outline the most critical points of the plan. After that, we get to the implementation process. There are no workarounds. If you want to increase your organic traffic, there is a blueprint you need to follow.

Understanding SEO

There are two main types of search engine optimization:

on-page SEO;
off-page SEO.

Before you start anything, make sure you understand the difference between on-page and off-page SEO.

In a few simple words, on-page optimization involves every element you can physically include in your website. Examples are keywords, keyphrases, title tags, meta descriptions, headings, URLs, internal links, etc.

Opposite to that, off-page search engine optimization deals with things that are not directly on your website. That includes link-building strategies, social media sharing, brand building, guest posts, and so on.

To properly do optimization, you need to combine both of these SEO types. Luckily, this step-by-step SEO guide for 2021 will teach you how!

Start with a list of keywords

To create this guide, we spoke with a few SEO expert companies. According to wpfullcare.com, having a list of keywords is a good start. The list consists of short keywords and long keywords, where short ones usually have one or two words, and long ones have three or more. Keep in mind that longer keywords have less competition, so that might be a good way to create something unique that will point to your website.

Type in a few ideas in the search bar and see where that takes you. Play with combinations of words and try to come up with something simple but memorable. Having a list of 10 keywords is a good start.

Analyze your competitors on Google’s first page

When you have the list of your ten keywords, do a search query and look at the top 10 results. Google’s first page will show you competitor companies that already use those keywords. The goal here is to change a couple of combinations and improve the keywords so they describe your company more precisely. For example, the “shoes for men” keyword is not specific enough. However, if you add more words to it, like the location, age group, and category, you will come up with something more unique.

Remember that you need to spend some time playing with different combinations to see what works best for your website.

Optimize for voice search

Voice search was viral in 2020, and that trend is continuing in 2021. With that in mind, optimizing your website for voice search is crucial. It can bring you an edge over your competitors.

Focus on local SEO

The pandemic created a gap between people. Everyone is focusing on their local retailers because they are the closest. Furthermore, even if there weren’t the pandemic, you would still need to work more on your local SEO before expanding your business. You need a strong base before you tap into other markets.

On-page strategies will help you improve your local SEO, and that’s where your focus should be. This is an extensive topic. However, as long as you understand the gist of it, you will know what to do.

All of your keywords, titles, headings, and other on-page SEO elements should include location. Use the city name or even neighborhood. Let’s go back to the previous example of the “shoes for men” keyword. The phrase will be more impactful if it says “shoes for man LA

.” You need to optimize all of your content to be location-specific.

Optimize content to reflect search intent

The content you produce must fit into a category of whatever people are looking for. There is a reason why some articles do better than others. For example, 99% of the time, people need an answer to a question. Formulate your titles so that they reflect what people search for.

Furthermore, people tend to like lists more than walls of text. They are easier to read and more concise.

Here is an example of how to improve a title. If you come up with something like “SEO tips and tricks for your website”, that title will do okay. However, if you change it to “30 best SEO tips and tricks”, it will do much better. Understand the intent of people, and you will be able to give them what they want.

Link building, link profiles, and content sharing

The final part of this step-by-step SEO guide for 2021 is understanding how to increase website traffic and ranking. We need to discuss three terms:

link profiles;
link building;
content sharing.

A link profile includes different types of links you must have on your website. They directly influence your rating. For example, a good link profile means you have a mix of relevant local and industry-specific backlinks and a balanced ratio between natural strong and weak links.

Once you understand link profiles, you will know how to properly do link building. Just avoid all paid forms of links or link farms because you need organic traffic.

Content sharing will help you in this. Utilize social media platforms and your customer base. By creating shareable content, you can use this type of SEO to build a brand and increase awareness about your business.

A step-by-step SEO guide for 2021 made easy

We hope that this step-by-step SEO guide for 2021 has everything you need to improve your website. Remember to take your time, focus on your clients’ needs, and mix different strategies to find the best approach. SEO cannot be done overnight; it is a process you need to revisit every week.

September 24, 2020

On-page Strategies to Improve Your Local SEO

Improving your website can be done in many ways. All of the approaches you take can be divided into two categories – on-page and off-page SEO. The main difference is that, with on-page SEO customization, you have full control of what goes on your website’s pages. Simultaneously, the off-page process mostly refers to your website’s ranking based on its popularity and authority. With that in mind, let’s look at the best on-page strategies to improve your local SEO.

Focus on the keyword frequency and keyword position

When you start researching ways to optimize SEO for a website, the first thing you learn is the importance of keywords. Keywords tell search engines that your website focuses on a specific topic. As a result, people interested in what you are offering will be lead to your site.

When writing articles for your blog, always remember to use the keyword in the first 100 characters. Furthermore, the keyword should also be present in at least one heading or subheading, alt and caption attributes for images, in the last paragraph, and a couple of additional times throughout the article.

Keyword frequency helps Google understand the content of the article. If the frequency is low, the article will look too vague.

Set proper tags

Every article is divided into sections and subsections. The three most essential parts of an article are the title, headings, and subheadings.

As a rule of thumb, the title should always be set within the H1 tag. Headings should carry the H2, and subheadings the H3 tag. This is the correct way to build a structure within your articles. Optimized headings can be of great help in boosting the overall ranking of your website.

Use external links to turn your website into a hub of valuable content

When browsing the web, the number one way to end up on another website is by clicking on external links. While the goal is to keep visitors on your website, you have to understand they have a wide array of interests. If they are going to leave your website at one point, you do everything you can to send them to another quality website.

Whenever you are referencing other websites in your articles, make sure that they are verified. This is a great way to present your website as a hub that will help visitors find valuable content, no matter where they are.

Still, a word of caution. Even though link building is one of the most effective on-page strategies to improve your local SEO, remember not to overuse external links. This is not a viable way of promoting your website. The ratio between internal and external links should be 65% to 35%.

URL structure

Here is one of the on-page strategies to improve your local SEO that often gets overlooked. When you visit a page, study what the URL looks like. If you are visiting a blog, it will look something like this.

“https://yourwebsite.com/blog/categories/category_name/this-is-an-article-title”

This is an example of a well-structured URL. Have this in mind when building URLs for your articles. The structure of your website plays an important role, so pay attention to these three things:

always honor website structure
build shorter URLs
use the keyword in every URL

Focus on the quality of the content above all

No matter how well-made your website is, no one will spend time on it if you don’t have quality content.

Quality content is your best on-page strategy to improve your local SEO. To create something unique and interesting to the readers, take a look at these tips:

valuable content must offer a solution to a problem
it should be concise, well-structured, explanatory, and easy to follow
do not use unverified sources for your content
pay special attention to the grammar and the overall writing style
stay informed on the latest technologies, trends, and topics of interest
use images and videos to add visual and audio elements to your content
hire experts to help you write compelling articles

If you follow all of these suggestions, you will do more for your website’s SEO than by using any other approach. Readers like quality; if you provide them with it, they will continue to return.

Create article titles that attract attention

If an article title is not interesting enough, no one will click on it. One of the most effective ways to create an article title is to use the how to prefix. Readers already know that the article will be instructional and will help them learn to do something.

We’ve already mentioned earlier that quality content offers a solution to a problem. That’s why having a question in the title plays such a crucial role.

Image optimization

The last piece of the puzzle is image optimization. This is such a wide topic of discussion, but here are a couple of important pointers:

The size of the images should be between 70-100 KB. This helps your website load faster.
Remember to always use the correct format for an image. For example, the logo should always be a vector, made out of solid colors and simple shapes. You should only use JPG and PNG if you want more depth and texture.
The alt attribute should explain what the image shows, and the caption should be an interesting description associated with the image and the corresponding paragraph.
All images should be clear and sharp, with good use of contrast.
Never use images that are not free for use, unless you pay for them.

On-page strategies to improve your local SEO made easy

And there you have it, a few simple and effective on-page strategies to improve your local SEO. These approaches produce the best results when combined. With that in mind, do not focus on just one strategy, but try to mix them, and find a combination that works best. Good luck!